I've been Designing, Developing & Marketing Mobile Apps for more than 10 years.

User-focused DESIGNER known for removing complexity.
ADVISOR on mobile product development and strategy.
Director @DTGROUP, owner @MILES and @JOBSAPP.
Launched my first mobile, software-as-a-service product in 2006.
I help companies create and launch new products.
I have a healthy obsession with simplicity.

How I Work

I have extensive experience in mobile product development.
I know a lot about developing apps for iOS and Android.
This includes ideation, design, development, deployment, early-stage marketing, business strategy, user interaction and onboarding to name a few.

I've been involved in Product Development and R&D for 17 Years. In 2006 I began investing heavily in a mobile future. I believed that these smaller screens would lead us to better designed interactions with technology. I was excited that these interactions would happen in a near-infinite range of different places and contexts. I had a belief that technology must provide a better user experience.

In the same year, I released a mobile-based job dispatch and tracking system called JobsApp. One year later the iPhone was released and Android followed soon after.

I develop native iOS apps using Swift and Objective-C in XCode. For native Android apps I use Java in Android Studio. I also use Xamarin where client teams and projects require it.

It's rare for an app to exist in isolation. I have extensive experience in designing and deploying APIs. For these I prefer Ruby-on-Rails and .NET Core.

My first weapon of choice for design and prototyping is pen and paper. Usually in conjunction with coffee and alongside users and clients.

My work is about 80% remote. Client interactions range from intensive on-site to several clients whom I have worked with for more than 5 years and have never meet face to face.

I'm based in Tauranga, New Zealand. My work schedule is fluid and enables me to interact across multiple timezones.

Before Mobile

Prior to mobile, I worked in smart device development. Today, this is part of the Internet of Things. Combining this experience with my mobile and design skills has proven valuable in recent projects. This kind of work looks set to continue.

My background is physics, electronic engineering and embedded systems. I've worked on a variety of projects involving robotics, sensors and networking and developed solutions using machine vision, microwave sensing, x-ray and nir-spectroscopy. I’ve applied this to industries including agriculture, horticulture, manufacturing and high-tech product development. I was an early adopter of Cellular M2M. For a time I was one of the only Microsoft Embedded Partners in the southern hemisphere.


I dedicate some of my time to mentoring. I believe in smoothing the path for others. I'm currently involved in Project Ignite and have been a Startup Weekend Mentor. I also provide help via Twitter threads like this one.

I have an amazing wife and two incredible girls. We are constantly thinking about the future and have many opinions on life, business, the future of work and education. We're {home|un|*}-schooling, resto-modding a 30 year old cedar pole-house in the trees and I like to hoon on my mountain bike.


If you want to hire me, ask me a question or think I might be able to help with something, you're most welcome to contact me. Emails and Tweets are encouraged.

darren [AT] overair.co.nz
+64 21 543 925